Paulista Avenue: a symbol of Sao Paulo

Paulista Avenue is one of the symbols of Sao Paulo where you can find museums, cultural centers, restaurants, cafés, bookstores, residential and commercial buildings.

On Sundays and holidays the avenue is closed for cars and the pedestrians can walk freely from 10:00 am to 06:00 pm.

Paulista AvenuePaulista Avenue

Things to see at Paulista Avenue

Japan House Sao Paulo

The Japan House project was created by the Japanese government to propagate all the characteristics of Japan from ancient culture to innovative perspectives.

Sao Paulo was one of the three selected cities, along with London, England and Los Angeles, USA, to host Japan House.

It hosts events, exhibitions and it also has a restaurant and stores.

Address: Av. Paulista, 52 – Bela Vista, São Paulo – SP


Casa das Rosas

Casa das Rosas is a mansion concluded in 1.935. It hosts exhibitions and it also has a café in a beautiful garden.

Address: Av. Paulista, 37 – Paraíso, São Paulo – SP



MASP is a museum founded in 1.947. It hosts the most important collection of European art in the southern hemisphere.

It hast more than 10 thousand artworks, including paintings, sculptures, objects, photographs, videos from various periods, from Europe, Africa, Asia and the Americas.

Address: Av. Paulista, 1578 – Bela Vista, São Paulo – SP


Itau Cultural

Itaú Cultural is a cultural center dedicated to the research and production of contents for the promotion and dissemination of artistic and intellectual manifestations.

Address: Av. Paulista, 149 – Bela Vista, São Paulo – SP, 01310-000


Centro Cultural FIESP

Centro Cultural FIESP is a cultural center. It also has a bookstore, café, a theater and a beautiful garden signed by the architect, landscaper and plastic artist Roberto Burle Marx.

Address: Av. Paulista, 1313 – Cerqueira César, São Paulo – SP, 01311-200


Trianon Park

Trianon Park is a beautiful green space at the heart of the city.

Address: Rua Peixoto Gomide, 949 – Cerqueira César, São Paulo – SP, 01409-001

Instituto Moreira Salles

The Instituto Moreira Salles has important patrimony in four areas: photography, in larger scale, music, literature and iconography.

It also has a cinema and a store.

Address: Av. Paulista, 2424 – Consolação, São Paulo – SP, 01310-300



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